Status of Paint Industry in Japan
- Paint production volume is hovering at 1.5million tons/year.
- Looking globally, paint industry is a growing industry.
- Overseas production exceeded domestic production in 2010.
If we wish to keep the paint industry growing, domestic market is where we need to enforce.
- To enforce the market, we need to create a new market considering consumers' standpoint. And advanced technologies enabling highly functional paints such as long-life durability and energy saving by high solar reflectance coatings, shall be a great appeal for the consumers.
- Another means to enforce domestic market is to enforce the infrastructures of the homeland. Considering that re-constructing every old infrastructures are not realistic, protective coatings shall be the main contributor to keep the homeland effective.
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